When a marketer meets another marketer for the first time, something funny happens.

They spend 10% of the time getting to know the other person and 90% of the time proving they're the better marketer.

Not outrightly, no. That would be rude.

Subtly. Indirectly.

That's how professionals do it.

It's funny watching it unfold.

And if it ever happens in front of you, do this.

Give the marketers 3 tests.

If they have little to no clue what you're talking about, let them continue showboating.

But if they calmly give you the right answers to the 3 tests, then you'll know you can trust them with your marketing.

If you're a marketer or business owner yourself, here are 3 tests you must definitely get right.

If you're a marketer, you probably got all 3 test answers right.

I'll reveal the answers very soon but first, a little more about the tests.

These 3 tests were taken from a series of 18 consumer psychology tests.

The online marketplace is a brutal world and for every 1 successful business, there are 9 others that fail.

Consumer psychologists have identified 18 things that separate the 1 successful one from the other 9.

The strange thing is these are not grand, big things. They're tiny little things.

Things that are so small, they exist right under our noses without us noticing.

Almost as if they're done silently. Secretly.

And that is why, to the majority of online shoppers, Versions A and B in the tests above are virtually the same.

But to the trained marketer, there's a world of difference between the two.

And one is vastly better than the other.

The research is conclusive and I've further verified them with my own tests.

I must admit that when I first tested them, I was hoping to debunk these little "secrets."

I was hoping I could still tell myself that what my business needed was time, not some "buyer psychology crap."

But evidence is evidence.

When the results were consistent every single time and when I realized that many successful business "gurus" were using the same tactics I tested....

I realise this was it.

This was what I had been missing. What I had overlooked because I just didn't know any better.

This was how some of the people around me who had no knowledge or experience in business were suddenly running very successful online businesses.

Consciously or unconsciously, they were using most of the 18 buyer psychology secrets.

Test answers

Here are the answers.

Test 1 winner: Version A

Test 2 winner: Version A

Test 3 winner: Version B

Did you get all of them right?

Most marketers get the 3 tests above right.

But only 20% are able to get 16 out of 18 (or more) correct.

If you're a marketer or business owner, you must know which you fall into. The 80% or 20%. And you must ensure you it's the latter, not the former.

For now, if you managed to get the answers right for the 3 tests above, I'd like to give you a gift.

2 gifts in fact.

Here they are.